Customer Analytics Affinity Analysis


This template lets you identify product categories that are likely to be bought by the same customers based on their past purchasing behavior.

Using this Affinity Analysis template, you may:

  • Select the product categories for which your customers’ historical purchase are to be considered for affinity analysis
  • Identify product categories with high affinity scores with respect to each other
  • Select product categories similar to each other and look for patterns in purchases by the same customers

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Customer Analytics Affinity Analysis

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Product Details
Release date: November 1, 2016
Last updated: November 1, 2016
Current version: 1.0
Software application type: Spotfire Template
File format: .dxp
File size: 5mb
Requirements: This component has been tested with Spotfire 7.6 and TERR 4.1.1
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